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Hagerty Jet Group Commercial
It's quite pleasant to meet the director Clay Haskell, an experienced director/cinematographer based in LA. This is our first time collaborating, and Clay cares about my thoughts and trusts my sensibilities, for which I am very thankful. This project for Clay is very urgent and the company contacted him and gave him a tight schedule to shoot the commercial. He found me and hired me on the same day, two days before the shooting started. Then we discussed the mood board and concept to set up the tone and the style to meet our deadline.
The idea of this project is from the young history of the company. Veteran Goldstream Aircraft Specialist James Hagerty founded Hagerty Jet Group in 2015. I want the target customers to know about the story behind this company why Mr. James Hagerty intends to have his own company. Therefore, we invited Mr. Hagerty to be on the camera to tell his story directly. He is the only person best suited to present his passion and ambition. So then, we have this documentary-style commercial.
Filmed in Savannah, GA.
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